"It’s most interesting to me that every single company in the world tries to teach salespeople how to sell. Nothing could be more backwards or ineffective. What they should be teaching is how to position, how to promote, how to provide value, how to communicate, how to make presentations, how to engage, and how to connect. If you employ my first rule of selling, People don’t like to be sold, but they love to buy, then you will understand that learning “how to sell” goes against the grain of human nature. It’s a hell of a lot easier to build trust by providing value than it is to make a sales pitch."
- Jeffrey Gitomer
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