Pre-Roll Video: A How-To Guide

Eric Franchi has posted a new blog entry on Video Insider. It is a basic "How-To Guide" for online video ads.

For creative, the best online video campaigns use original, Web-only ads that are designed to elicit response. Repurposed or edited :30s from television were a good starting point a couple of years ago, but there's no excuse for not developing online-only spots today. Secure online talent rights and shoot specific spots with calls to action based on the campaign initiative. If that is impossible, take advantage of the myriad of lower-cost production vehicles out there that can create ready-for-online ads quickly using video technology. The lean-forward environment of online video requires smart spots that stand out.

1 Billion Online Video Users in 2013

Nicole Fabris or API Research reports that they project 1 Billion online video viewers by 2013.

With the increased availability and broadband access, it is easy to understand the rapid explosion of video sharing sites online.

Far beyond the usual suspects of YouTube, Google Video, and other standards. There are now over 600 video sharing sites available online. These range from the narrowest niches to the broadest range of "adult" social video sites. One can only imagine where Hugh Hefner would be if these social media platforms had been available when he struggled to launch his "Playboy" empire in the early 1950's!