Monday, June 30, 2008

What are the True Usage Numbers?

How does ClickZ reconcile their usage #s to these #s? Perhaps they don't more here

New Marketing Summit 2008 Announced

Congratulations to Chris Brogan on teaming with David Meerman Scott and Paul Gillin to deliver the New Marketing Summit 2008 to those interested in social marketing and social media platforms. The Summit will be hosted October 14-15th, 2008 in Boston, MA

Mobile Media CANNOT be Ignored any longer

If you've ever doubted the need to integrate mobile media into your marketing read this (Free White Paper avail)

Saturday, June 28, 2008

Posterous is a Tumblr Alternative

Thanks TechCrunch for Simple email to post blog that competes with Tumblr. No reg required except to personalize

Excellent Video on Creating a Business to Business Social Media Strategy

Lee Erickson of Erickson-Barnett Advertising video on creating a Business to Business Social Media strategy

Social Marketing Requires Conversation

Chris Heuer discusses the importance of conversation in nurturing relationships with others, including customers.

Social Marketing IS NOT throwing someone a link to a product and expecting them to make a purchase.

Social Marketing is a matter of engaging others in a conversation and, yes, this even means your potential customers and past customores to include them into the process and demonstrate that they do matter to you and your ventures.

Friday, June 27, 2008

Video Comparison between MySpace and Facebook

Jeff Hoffman of Nuance Labs presents a video comparing Facebook vs Myspace

List of Social Media Marketing Pioneers

List of the "pioneers" of social media and social media marketing. This list identifies the pioneers and where they are presently available for contact. Worth a Digg

Words to Live by throughout the year

On "Independence Day" let us recall the words of our 6th President, John Quincy Adams. from his oration celebrating Independence Day in 1837. Courtesy of Mark Hendricks

Get in touch with your Twitpitch

The "Elevator Pitch" and "USP" are giving way to Stowe Boyd's creation the TwitPitch. Social Media at its best!

Power of Twitter and Micro-Blogs for Branding

Micro-blogs and Twitter can be key ingredients of your branding strategy. Read why Seth Godin and others are advocates of using social media and micro-blogs in your online branding efforts.

24 Social Media Sites Allowing "Do Follow" Links

Useful list of 24 social media sites that allow "Do Follow" links and profile pages for direct backlinks to impact your SEO presence and perceived status.

Thursday, June 26, 2008

A Bit of Social Media Humor

Are we really as evasive about social media as David Berkowitz portrays in this observation of a social media panel?

Wednesday, June 25, 2008

SitDex Provides a New Social Aggregated Search

Robin Good shared SitDex (an advanced SE with site info, user widgets and other tools integrated into the results)

True Multi-Tasking: I Twitter and Do a Conference Call While My CSU-Fresno Bulldogs Win NCAA College World Series!

Multi-tasking to the max. Watching my CSU-Fresno Bulldogs win the NCAA Baseball Championship; Twittering and on a conference call. Believe!

Free Tool to Create PDFs from RSS and more

Convenient way to create books for Kindle and other eReaders. RSS to PDF & create custom newspapers. Beta Mode

Dr. Ron Capps the NicheProf Interviewed about Social Media

Alex Sysoef probes me with questions in an effort to discover the ways that I use social media marketing and niche marketing efforts. Visitors to the page will be able to either listen to the interview or to download an MP3 of the interview. In addition to the Free Interview there were a couple of bonuses for listeners of the interviewwith the NicheProf.

Tuesday, June 24, 2008

Wahington D.C. Discovers Social Media

The Times They Are a Changin' Social Media Platforms are impacting our social, political and economic lives. This article takes a closer look at how Washington D.C. is being impacted by the new wave of Social Media

Digest Tool for Twitter - Organize and Track

Create a digest of Twitter comments posted by someone you wish to follow It creates a web page or RSS Feed that allows you to follow and monitor all of the posts from a person that you wish to be updated.

Monday, June 23, 2008

Relationships and Likability Are the Keys to Success

People like to do business with people they like. Brian clearly states the case I presented in Baltimore.

It is critical that people will come to know you and like you before they will ever trust you. That is the very power of using social media marketing and the various social media platforms.

You must be authentic and transparent. As Coach Deb Micek says: "There is no line between business and personal anymore."

Just Interviewed on Social Marketing by Alex Syseof

I listened to the first of Adam Urbanski's 4 teleseminars and was just interviewed by Alex Syseof on the topic of social media marketing.

NBC is Being Anti-Social!

Shame on NBC! Tim Russert's Wikipedia Updater Fired By NBC-Affiliate-Contracted Web Firm For Reporting His Death Before NBC

Social Media Club for Social Media Advocates and Students

Anyone interested in social media should visit this community for Social Media advocates and those seeking to learn.

Interviews with Social Media Experts from Google Singapore

Ogilvy provides a revealing series of video interviews with experts on what they think about internet and social media marketing.

Sunday, June 22, 2008

Some Social Media Tactics

Y! Answers Facebook YouTube Flickr

From: toprank, 8 months ago

Grab bag of social media marketing tactics including Yahoo Answers, Facebook, YouTube and Flickr.

SlideShare Link

Saturday, June 21, 2008

TweetWheel Provides a Visual Display of Relationships

TweetWheel displays relationships among Twitter Friends for networking. Simply enter your username in the URL

100 Ways to Use Social Media for Personal Branding

Chris Brogan shares 100 was to brand yourself using social media platforms. A "must read" for marketers!

20 Open Source Downloads You May Want!

You should check out these 20 Open Source downloads shared by Lisa Preston on the forum

Google Trends for Websites Monitors Your Traffic

Powerful Google tool shows who is visiting your websites, keywords & phrases they associate with site. This is a search of using this beta Google tool that montiors the Google Trends for Websites.

Thursday, June 19, 2008

Ziggs Shows Where People Live Searching You on Google!

Ziggs does not give your name BUT I can see that someone who lives in Charlo, MT south of 212 and west of Herak RD used Facebook to check on Dr. Ron the NicheProf. Big Ziggs is watching you and Google too!

Ziggs Works Like a Charm

Wow! Ziggs works like a charm! I've already seen several check it out and where they came from and where they live! Powerful Potential!

Online Reputation Mangement with

Monitor your online reputation and see who is searching you on Google with Ziggs Social Site. Join me now at

Monday, June 16, 2008

Just left @elsomeldridge @obviousexpert on the shuttle and am waiting for delayed flight home from PHL. New social community to debut July 1!

Thursday, June 12, 2008

Major Announcement: Founding of the School of Social Marketing

Good morning folks! I'll be making a MAJOR announcement this weekend at our Baltimore Conference about the founding of the School of Social Marketing.

Wednesday, June 11, 2008

Seth Godin Keynote Comments on Social Marketing

Seth Godin's comments from a keynote speech on the topic of social marketing to Entrepalooza '08.

Center For Social Media at American Univeristy

The Center for Social Media at American University is a quality academic resource for students of Social Media and discussion of social media's role in today's world.

Tuesday, June 10, 2008

KPI=Key Performance Indicators and Social Media Measurement

Is KPI the new ROI? KPI is the key performance indicator that is being debated amongst social media advertising professionals at their most recent conference on June 6th.

The discussion centered around the most appropriate ways to measure potential returns for their efforts to connect with their marketplace via social media platforms.

Self-Service Widgets are Coming to a Social Site of Yours Soon!

Over the last two years, widgets have surged in popularity because--unlike pop-ups--their presence is controlled entirely by the users themselves and they are generally used to complement social networking and blogging experiences.

According to comScore, nearly 148 million U.S. consumers, or 81% of Web users, viewed widgets in November of last year. Widget ads, meanwhile, are expected to boost social network advertising by 70% to $1.6 billion in 2008, according to a recent projection by eMarketer.

Discover the use of self-service widgets in your social marketing strategies. Discusses promotion and profit potential.

Thursday, June 5, 2008

At KC airport waiting for flight to PHL will meet Elsom Eldridge, Jr at PHL and do JV Alert and our BWI conferences. I'll post more later.

Wednesday, June 4, 2008

YouTube Busts 's bubble with announcement of video annotation capabilities.
Preparing for a webinar at 8pm EST tonight. Join James Oliver, Todd Gross, Peter Dunbar and the NicheProf winning tips
Do you agree or disagree with Joe Marchese's claim that Online Marketers love waste and insignificant metrics?
Discover what we need to learn from the TV Industry if we want to treat our work online as more than a hobby!

Tuesday, June 3, 2008

Linking Strategies Don't Work....Without Solid SEO Basics

Relevant links are of little value if you forget the SEO basics!

I was fortunate enough to grow with the Internet and learned to master search engine optimization in the pre-Google days.

People telling you that it is important for you to attract relevant one-way links pointing at you and support it with appropriately targeted anchor keyword link exchanges, they can be of little to no value if you neglect the SEO basics. This includes some tasks that some gurus say don't matter any more.

You are advised to believe them at your own risk!

This is a sobering article to keep your link building and SEO strategies centered.
Zemanta Pixie

8 Useful Search Sites

8 useful search sites that are not the usual suspects! These 8 search engines were discussed previously by David Berkowitz

7 Sites to Monitor Social Buzz

Use these 7 sites to monitor social buzz and news. You can use them to uncover emerging trends and markets. David Berkowitz provided this useful information and I encourage you to use it to monitor social media and web 2.0 activities.

Monday, June 2, 2008

Online Metrics and Market Testing Video Presentation

You need to learn about testing online and this is a quick overview of testing online. It is a free 50 minute presentation from MECLABS.

Tools to Life Social Site for Self-Improvement

Tools to Life provides a free social media platform and social networking support site for personal development and self-improvement. Perhaps support to keep on task.

Sunday, June 1, 2008

Check Plurk as a Micro-Blog

Plurk is a Twitter alternative. I'm looking for a few good friends (that's You) to join me now. So do it now!

Social Media Simplified Video

Thanks to Jeremiah Owyang, I encountered an excellent video from social media observer and participant, Lee Lefever.

Take a moment and grab yourself a hypothetical ice cream cone.