Saturday, June 28, 2008

Social Marketing Requires Conversation

Chris Heuer discusses the importance of conversation in nurturing relationships with others, including customers.

Social Marketing IS NOT throwing someone a link to a product and expecting them to make a purchase.

Social Marketing is a matter of engaging others in a conversation and, yes, this even means your potential customers and past customores to include them into the process and demonstrate that they do matter to you and your ventures.

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