Tuesday, June 10, 2008

Self-Service Widgets are Coming to a Social Site of Yours Soon!

Over the last two years, widgets have surged in popularity because--unlike pop-ups--their presence is controlled entirely by the users themselves and they are generally used to complement social networking and blogging experiences.

According to comScore, nearly 148 million U.S. consumers, or 81% of Web users, viewed widgets in November of last year. Widget ads, meanwhile, are expected to boost social network advertising by 70% to $1.6 billion in 2008, according to a recent projection by eMarketer.

Discover the use of self-service widgets in your social marketing strategies. Discusses promotion and profit potential.

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