I was fortunate enough to grow with the Internet and learned to master search engine optimization in the pre-Google days.
People telling you that it is important for you to attract relevant one-way links pointing at you and support it with appropriately targeted anchor keyword link exchanges, they can be of little to no value if you neglect the SEO basics. This includes some tasks that some gurus say don't matter any more.
You are advised to believe them at your own risk!
This is a sobering article to keep your link building and SEO strategies centered.
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